BlogThe Bulldog vs Red Bull

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The Bulldog vs Red Bull

14-05-2010 - 3 Comments

A lengthy juridical battle (dare we say bullfight?) between energy drink manufacturer Red Bull and Dutch Coffeeshop The Bulldog has led to the latter being forced to cease the sale and production of its energy drink. All remaining stock has been destroyed.

In 2003, Red Bull summons The Bulldog to cease the sales of their products containing the ‘bull’ element.

In 2007 the court decides that both brands differ too much. The claims of Red Bull are rejected.

In summer 2009, the European Court of Justice makes an important decision in a different case (L’Oreal/Bellure), having big consequences for the Bulldog case.

On February 2, 2010 the court judges that 'BULL' is the distinctive element of the Red Bull brand and that there is a certain correspondence between the two brands. As a result, The Bulldog is to cease the production and distribution of their energy drinks, and is to indemnify Red Bull for loss of profit. Also see this article.

A load of bull if you ask us!


  • lool 15-05-2010 14:24:24

    Money rules the World. That make me sad :(

  • biertje 15-05-2010 14:26:31

    Why isn't Red Bull forced to stop sell their products in the Netherlands? More and more i think the EU will be a big disadvantage for all us small people (except for Azarius being allowed to ship certain things to certain countries : )

  • Dick Richards 20-05-2010 07:49:14

    This is retarded, no doubt, but so is the whole energy drink trend. Kids drink it because it's marketed as 'cool' and it gets you cranked up, (hyper)active and ready to work. Like coffee, it is a worker bee drug, just what the doctor ordered for our modern, unreflective idiot society. Again, no great mystery why these drugs are 100% legal, often even provided 'for free' by employers, while dope is criminalized. The one is good for getting you pepped up/tuned out for your bullshit McJob, while the latter poses a severe risk of opening your mind and heart to the terrible reality all around you. That's how it is, folks, and anyone telling you different is motherfucking liar.

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